Recipe Contest Winners!!

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Congratulations to the following winners
of our original recipe contest! Thank you for all the amazing entries!

MOUNT ROYAL MANHATTAN
Submitted by: Robert from Park Falls, WI

Ingredients/Supplies Needed:

  • Old Fashioned glass half filled with ice cubes
  • Mount Royal Light
  • Sweet Vermouth
  • Cherries
Directions:
  1. Fill glass 3 quarters of the way full of Mount Royal Light.
  2. Add a dash of sweet vermouth.
  3. Garnish with 2 cherries.
  4. Enjoy properly with a good cigar of drinker’s liking!

 

 

MOUNT ROYAL FASHION
Submitted by: Deb from Sheboygan, WI

Ingredients/Supplies Needed:

  • Old Fashioned glass filled with ice
  • 2 oz. Mount Royal Light
  • 2 oz. Old Fashioned Mix
  • Ginger Ale
Directions:
  1. Pour Mount Royal Light and Old Fashioned Mix into glass.
  2. Fill the rest with ginger ale.
  3. Enjoy!

LIGHT WHISKY LEMONADE
Submitted by Riley from Pewaukee, WI

Ingredients/Supplies Needed:

  • A fun drinking glass full of ice
  • 1-2 shots of Mount Royal Light
  • Your favorite light lemonade
  • Lemon wedge for a garnish
Directions:
  1. Start with a shot (or two if your feeling lucky) of Mount Royal Light.
  2. Add your favorite light lemonade. My favorite is Minute Maid Light in the can. This way it is really portable.
  3. I finish off the drink with a squeeze of lemon and a lemon wedge for the corner of the glass.
  4. Enjoy this drink in the summer without the full, bloated feeling beer can give you. It makes for a great pool-side drink!

Light vs. Lite

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(This blog post refers only to "light" and "lite" when it comes to food and drinks. Obviously there are other definitions for both. The Online Etymology Dictionary helped me out with the specifics.)

Our new, awesome Mount Royal Light t-shirts sparked a question…

Q: Why are some foods and alcohols named “light” and others are “lite”?

The Online Etymology Dictionary listed light and lite as the following:

Light: not heavy; light in weight.

Lite: alternative spelling of light by 1962. Used from at least 1917 in product names, often as a variation of light.

I found several comments listing the meanings that the words light or lite on a package or in a brand name could mean from various websites.

  • A third fewer calories, or no more than half the fat, of the original version of the product.
  • No more than half the sodium compared to the original version of the product.
  • A lighter color or texture — this does not affect the nutrition of the product.

In Mount Royal Light’s case, it’s a third fewer calories and a third less alcohol. My point is, there is not really a big difference between the two words when it comes to describing a brand. It has to do more with what the company prefers to call their product. Light has several other definitions and uses and in those cases, lite would not make sense to use.

The Grammarist blog says, “If you want to be safe, use it only in reference to low-calorie or low-fat versions of things.”

Take me out to the ball game!

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In honor of Milwaukee’s favorite baseball team’s Opening Day 2012, we have a baseball themed blog post! As I stated way back when, I’m still learning about whisky and all its glory. I stumbled upon an interesting bit of Mount Royal Light history.

Let me take you back to the year 1989. Mount Royal Light was a brand new product being distilled by Seagram. It was introduced to test markets in Wisconsin, New York, Colorado, Tennessee and Massachusetts in the fall of 1989 and summer of 1990.

On January 9th, 1989, Carl Yastrzemski and Johnny Bench were “elected into the Hall of Fame by the Baseball Writers Association of America in their first year of eligibility.* Yastrzemski, affectionately known as “Yaz” was a left fielder and first baseman for the Boston Red Sox for his entire 22 years in the major league (1961-1983). 

Carl Yastrzemski throwing the first pitch before game one of the World Series: Cardinals v Red Sox on October 23, 2004

Yaz struck up a deal with the Seagram Company and began endorsing Mount Royal Light. Press releases were sent out to publications around the States:

You’ve heard of Michael Jackson’s Victory Tour, The Police Synchronicity Tour and Madonna’s Material Girl Tour … Now baseball great Carl Yastrzemski is set to embark on a tour of his own: ‘The 1989 Seagram’s Mount Royal Light ‘Yaz’ Hall of Fame Tour…’

The famed ‘Yaz’ will be ‘grandstanding’ in Boston to introduce Seagram’s Mount Royal Light — the first distilled spirit with less calories and less alcohol AND authentic whiskey taste. Although on an extremely tight schedule we’d like to arrange a time for you to meet with Carl and get his thoughts on his coming Hall of Fame induction and why he believes Seagram’s Mount Royal Light is a good product for today’s active lifestyles.

Reactions from critics as far as Yaz endorsing the alcohol were a little indecisive. But according to a Seagram representative, Mount Royal Light was “done fabulously well so far.”

How great would it be if one of Milwaukee’s finest baseball players endorsed Mount Royal Light? I would Photoshop an image of one or a few of them with some MRL and post it… but I’d rather not get sued! Just sayin’…wouldn’t it be nice?!

For more reading on the team with the running sausages and baseball in general, check out this blog.

HAPPY TAILGATING BASEBALL FANS!!

Is Mount Royal Light Gluten-free?

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There have been no reports of allergic reactions to Mount Royal Light but we cannot claim that it is gluten-free due to TTB regulations.

We’ve been asked a few times if Mount Royal Light is gluten-free. After a bit of exploring and asking the Sazerac reps here’s your answer:

Gluten is the protein-containing part of grain. Wheat gluten is what people are most concerned about, especially those with Celiac disease. All of our domestic vodkas are produced from corn. Weller and Van Winkle products do have wheat in the recipe; however our other Bourbons only use corn, barley and rye.

Other countries have determined that distilled products with no additives (vodka, bourbon, tequila) can be considered gluten-free as they are pure distilled products. United States has not made such a ruling, yet. To the best of our knowledge, the distillation removes or denatures the proteins and gluten associated with the starting grains.

Until very recently it was against regulations for any alcohol beverage to advertise as “Gluten-free.” The Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury has just come out with a ruling for producers to start voluntarily labeling products that contain one of the eight major allergens: wheat, milk, eggs, soybeans, peanuts, treenuts, fish, and shellfish. We expect that this regulation will soon become mandatory.

We have not heard of any adverse allergic reactions nor had any complaints from celiac patients to our products. However, as always, please consult your physician before consuming any alcoholic beverages.

Basically, we cannot claim that Mount Royal Light is gluten-free because of TTB regulations, but “we have not heard of any adverse allergic reactions nor had any complaints from Celiac patients” to it. Drink on MRL lovers!

Mount Royal Knows How to Party!

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Saturday, March 3rd marked the first Mount Royal Light party! Coins Sports Bar in Kenosha, WI graciously hosted in their spacious location while Bon Jovi cover band, Bad Medicine rocked out.

Before Bad Medicine got started, I rattled off a little bit of whisky trivia including:

Q1: Whiskey can be called “whiskey” if it matured for a minimum of HOW MANY YEARS in an oak cask?

Q2: A closed bottle of whiskey is good and can be kept for HOW LONG and it will still be fresh and good to drink?

Q3: A half full bottle of whiskey will remain good for HOW LONG after opening?

Q4: How many calories are in a shot of Mount Royal Light whisky?

Patrons were shouting out answers left and right and the winners got a sweet Mount Royal Light T-shirt! T-shirts were being handed out all night as a little momento for MRL drinkers to take home.

We were handing out raffle tickets with Mount Royal Light mixers, Mount Royal Light Old Fashioneds and Royal Rabbit shots. At midnight-thirty we raffled off 5 beautiful Mount Royal Light Wildlife Series mirrors. In 2.5 hours there were over 90 raffle tickets in the pot. Those babies were a hot item and the 5 lucky winners were ecstatic when they won!

Overall, Coins owner, Mark G. thought the promotion was “damn good” and so did we! Thank you to Mark and the Coins staff for helping make this promotion possible and a big thank you to the Mount Royal Light girls who helped with selling shots and handing out T-shirts!

P.S. A1: 3 years, A2: Over 100 years, A3: 5 years, A4: 97 calories

OFFICIAL RULES, TERMS AND CONDITIONS OF THE MOUNT ROYAL LIGHT RECIPE CONTEST

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OFFICIAL RULES, TERMS & CONDITIONS OF THE
MOUNT ROYAL LIGHT RECIPE CONTEST

SWEEPSTAKES FACTS
ELIGIBILITY: Must be 21+ years of age, may be asked to provide proof. Must be legal Wisconsin resident. Must provide full shipping address to receive prizes. General Beverage and Saratoga employees not eligible.
PRIZES:
3 winners: Drawstring bag of Mount Royal Light promotional items.
FINAL CLOSING DATE: 4/30/2012

YOU HAVE NOT YET WON.
ALL ENTRIES HAVE THE SAME CHANCE OF WINNING.

No one will know who the winners are until after the sweepstakes ends. Final Closing Date is the last date entries are accepted. See Official Rules for details.

ENTRY IS FREE.
You don’t have to buy anything to enter. Just fill out the Entry Form as directed. Each entry you submit will have an equal chance of receiving the most votes from Facebook peers.

BUYING WON’T HELP YOU WIN.

Your chances of winning without a purchase are just as good as the chances of someone who buys something.

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NO PURCHASE NECESSARY TO ENTER OR WIN

PURCHASE OF MOUNT ROYAL LIGHT WHISKY WILL NOT IMPROVE AN ENTRY’S CHANCE OF WINNING

The Mount Royal Light Recipe Contest (the “Contest”) is sponsored by General Beverage Sales Company (“Sponsor“). Sweepstakes begins at 12:00AM CT on March 1, 2012 and ends at 11:59PM CT on April 30, 2012 (the “Contest Period”).

1. ELIGIBILITY: Contest open to legal residents age 21 and older of the state of Wisconsin. Employees, officers and directors of Sponsor and its parent companies, affiliates subsidiary companies, judging agents and promotion partners and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter. Sweepstakes is governed by the laws of the U.S.A. Sweepstakes is void outside of the 50 United States and the District of Columbia and where taxed, restricted or prohibited by law. All federal, state and local laws and regulations apply.

2. HOW TO ENTER: You can enter this Contest via the Internet. During the Contest Period, please go to: http://www.facebook.com/MountRoyalLight and “like” the Mount Royal Light Facebook page. Another window will open up where you will be asked to enter your information for entry. You can also go to http://mountroyallight.com/contests and click on the link which will bring you to the Facebook page to enter the sweepstakes. To be eligible, all entries must be received by 11:59PM CT on April 30, 2012. Only fully completed entry forms are eligible. Full shipping address must be provided to receive one (1) Mount Royal Light bag of goodies if your entry is voted and deemed the winner. Proof of submission will not be deemed proof of receipt by Sponsor. All entries become the sole property of the Sponsor and will not be acknowledged or returned. Each entry has an equal chance to win. Any dispute regarding submission of online entry will be deemed submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organizations (e.g. business, educational institute) that is responsible for assigning email addresses for the domain associated with the submitted email address. Any potential winner may be requested to provide Sponsor with proof that such winner is the authorized account holder of the email address associated with the winning entry. Sponsor is the official timekeeper for this Contest. Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the operation of the website or the entry process.

4. PRIZES: Three winners will receive a Mount Royal Light drawstring bag full of Mount Royal Light promotional items. The Total Approximate Retail Value (ARV) of the prize package is $15. The prizes are not transferable cannot be assigned, substituted or redeemed for cash. Sponsors reserve the right to substitute a similar prize of equal or greater value in the event that any of the stated prizes cannot be awarded due to circumstances beyond the control of the Sponsor. All taxes, if any are the sole responsibility of the winners. Neither the sponsor nor its affiliates or subsidiaries will be responsible for any loss, liability or damage arising out of the winners’ acceptance or use of the prize.

5. SELECTION OF WINNER/ODDS: A total of three (3) winners will be selected by Facebook user voting on all eligible entries received on or about April 30, 2012. Voting results are final and binding in all respects. Odds of winning depend on the number of eligible entries received. Winner will be notified by submitted email and on the Mount Royal Light Facebook page within 14 days of the drawing and may be required to execute a Statement of Eligibility and Release and Payment Authorization within 14 days of prize notification attempt or Winner will be disqualified and prize may be awarded to the entry with the next highest amount of votes. Return of prize or prize notification as undeliverable will result in disqualification and an alternate winner may awarded to the entry with the next highest amount of votes. Entry and/or acceptance of prize constitutes permission for the Sponsor, Prize Provider and its agencies to use the winners’ name, address (city and state) and/or likeness for advertising and trade purposes without further compensation or authorization, worldwide and in perpetuity, in any and all forms of media, now known and hereafter devised, unless prohibited by law.

6. CONDITIONS: By entering, participants agree to be bound by these complete Official Rules and the decisions of Sponsor. By participating, entrants and winners agree to release and hold harmless Sponsor, Prize Provider and their respective affiliates, partners and promotion and advertising agencies and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Contest, or possession, acceptance and/or use or misuse of prize or participation in any Contest-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not liable for late, lost, delayed, damaged, misdirected, incomplete, garbled or jumbled, stolen, postage due mail or illegible entries or for printing, distribution or production errors. No facsimile, mechanical reproduced, altered or forged entries. Sponsor is not liable for any technical malfunctions of any telephone network or lines, computer internet system, servers or providers, computer equipment, software, failure of any email on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this sweepstakes, or other technical difficulties or failures or other errors of any kind. Sponsor and Prize Provider and their respective affiliates are not responsible or liable for any injury or damage to an entrant’s or third person’s computer and/or its contents, related to or resulting from Contest. Any person attempting to defraud or in any way tamper with this Contest will be ineligible for prizes and may be prosecuted to the full extent of the law. Sponsor reserves the right to terminate or modify the sweepstakes at any time for any reason. In such circumstances prize will be awarded based on entries received to date of termination. All prizes will be awarded.

7. CONSUMER INFORMATION: General Beverage Sales Company may share customer information about you with reputable companies in order for them to offer you products and services of interest to you. If you would rather we not share information, wish to receive a list of winners, a copy of the Official Rules, have any questions about the Contest, or you do not want to receive future sweepstakes or skill contest mailings from General Beverage Sales Co., specify your request and send a self-addressed, stamped envelope to Mount Royal Light Facebook Sweepstakes c/o Karri Duerwachter, General Beverage Sales Co., 16255 W. Stratton Dr. New Berlin, WI 53151.

Last Revised: February 28, 2012

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If you need help setting up a Facebook or Twitter account in order to participate in any contest, here’s a simple step-by-step guide to getting started!